Passionate Amethyst! Amethyst, is not only desired for its rich purple color and vibrance, but also linked with the month of February, passion, and Valentine’s Day! Amethyst is February’s birthstone and steeped in legend and history. Associated with the crown chakra, Amethyst is also believed to control evil thoughts, increased business shrewdness, and enhanced creativeness (talisman for artists, composers, inventors).
The word Amethyst is derived from the Greek amethystos meaning “not drunk” hence the belief in its ability to guard against drunkenness if worn on your person. The myth of the Bacchus, the Roman god of wine and the beautiful maiden, Amethyst, account for this belief created in 1576 by the French poet Remy Belleau in his works on gemstone beliefs.
Ancient Greeks and Egyptians believed amethyst, when carved or used in jewelry or personal adornment, protected the wearer from surprise attacks or treachery (amulets for travelers) or aided in reducing overindulgence (overspending, gambling, unwise investments, or spiritual/passion intoxication).
Amethyst is actually a purple variety of crystalline quartz. Colors vary from a pale lilac to intense deep reddish purple due to small amounts of iron or other elements adding to zones or bands of color. With a MOHS hardness of 7 it is a durable stone used for centuries for many purposes including jewelry, talismans, carved objects, decoration, and other ornaments.
You can find Amethyst in Australia, Bolivia, Brazil, Britain, Canada, India, Mexico, Morocco, Nigeria, Russia, Siri Lanka, South Korea, United States (Arizona, Georgia, North Carolina), Uruguay, and Zambia.
Explore our natural stone, natural color Amethyst collection displaying pale to deep purple color as Amethyst, G1-G3, Cape Amethyst, and Dog Teeth Amethyst. Imagine your designs inspired by the brilliance and mystery of Amethyst!
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