Price vs Quality - American Bead Corp
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  • Price vs Quality

    April 05, 2024

    In today's discussion, we delve into the critical balance between price and quality in the gemstone business.

    With over 20 years of experience, we've come to understand that while everyone seeks competitive pricing, it's the value that truly matters.

    Aqua Blue Chalcedony Round Beads 12mm

    Our approach is not to chase the lowest price but to seek out vendors who provide the best value, which means considering the quality in relation to the price.

    For instance, if you purchase a 15.5-inch strand of beads at a seemingly low price of $3, but find yourself discarding several beads due to misaligned holes, chipped surfaces, or inconsistent colors, the actual cost per usable bead may end up being higher, possibly over $4.50.


    Malachite Donut Pendant 20mm

    Furthermore, if the quality of the jewelry you create is compromised, it can lead to a poor customer experience. While your customers may not return the item, the quality issues can deter them from future purchases, ultimately harming your business.

    Of course, for those selling in flea markets or street markets, prioritizing low prices might be feasible.

    However, if your customer base values quality, it's crucial to focus on purchasing products that offer value rather than just a low price.



    Black Sunstone Round Beads 10mm

    In our merchandising strategy, we carefully evaluate both quality and price when considering vendor submissions to ensure that we provide our customers with products that offer genuine value.

    Our experience has taught us that the lowest price is not always the best choice, and we strive to share this insight with our customers.


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    Bulk buyers are entitled to a 30% discount. Please contact us for more details on how to avail.

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